Friday, March 31, 2006

Relationship Marketer Releases Hosted Viral Campaign Builder

Marketing service provider Responsewave released a hosted solution for quickly setting up and deploying viral campaigns focused on acquiring leads using friendly viral email tactics based on "recommendation principles" - complete with automatic incentive reward and utilization tracking. The company says: >> Responsewave’s viral marketing campaign builder enables the user to easily build, test and deploy viral marketing campaigns based on Responsewave’s recommendation marketing principles. Recommendation marketing is based on empowering people to recommend products or services to their friends. The recommendations can be motivated by putting in place an incentive scheme for successful recommendations. >> Read the press release: http://www.responsewave.com/index.cfm?id=2795

Thursday, March 30, 2006

Ironic Run-Of-Network Search Listing Of The Day

Run of network search ads automatically insert your search query into the text of a generic ad. They end up being a calculated risk on behalf of the advertiser, running the gamut from the silly to the sublime. Somewhere in the middle they're unintentionally truthful and randomly instructive. I think I'll start collecting them - here's the first in a series:

Wednesday, March 29, 2006

Viral Marketing 2006 - Report Released By MarketingSherpa.com

This year's article, complete with circles and arrows. Entertaining, and primarily a survey of what marketers are doing, what they think they're doing it for, and what they think it's doing for them. >> SUMMARY:Viral marketing online is a decade old this year and it's getting hideously same-old, same-old boring. Which spells trouble, because viral's all about not being boring. Here's some help to fight your viral creative yawns, including * 8 data charts featuring results & budgets from 790 viral marketers (thanks guys) * 5 practical tips to improve your viral results * Plus, the #1 biggest year-over-year change in the viral world >> http://www.marketingsherpa.com/sample.cfm?contentID=3221

From The Archives - The John Cleese Experiment

Someone recently asked me to dig this up - great example from last year. Irony and comedy and the infamous "third button" (don't press it, ok?) combined to make this effort successful on behalf of data backup service provider LiveVault.com http://jon.blogware.com/blog/_archives/2005/5/4/649821.html