B.L. Ochman has a unique skill set. She creates ad campaigns that are so irresistible the target audience has no choice but to participate. This time its women living life in the fast lane, juggling work and family, on behalf of Author Karen Quinn's Wife In The Fast Lane book promotion. Cool thing is, her blog ads promote her online one-liner contest, but her blog ads have developed a following of their own.
And now for the punchline: "The one-liner entries describing women's life in the fast lane experiences fuel the ads on 20 blogs, where click thru rates as high as 1.7% are driving traffic to the contest." Yee Ha
