Snakes On A Plane - The Accidental Viral

OK, so there is actually something to say - in pre-release, this movie is a kind of tabula rasa on which people may say, think or create anything they please. Rob Thomas, writing for the Madison WI Capital Times, makes the observation: >> It's a phenomenon that also must have studio heads scratching their heads and wondering how it happened, how a film essentially created its own viral marketing campaign out of thin air, without New Line Cinema having to spend a dollar. And those same studio heads are probably trying to figure out how they can replicate it. But here's the wonderful, frustrating thing about such Internet brush fires like this: You can't start them deliberately. "Snakes" was an accident, something film fans discovered for themselves and figured out how to have a good time with, like an inside joke shared among friends. >> 'Snakes' cult hit before release http://www.madison.com/tct/entertainment/index.php?ntid=78820&ntpid=0

Snakes On A Plane

After you've typed the phrase Snakes On A Plane what is there left to say?

Harnessing User Generated Media in Viral Campaigns: Watch Out For Potholes

As reported by Barry Graubart at Content Matters - Chevy launched a viral campaign relying on users to edit and post their TV commercial based on pre-produced video objects. Given the current user-gen-media environment, where satire and humor is king, I imagine Chevy entertained the notion that perhaps, just perhaps, some users might leverage the opportunity to create something more (or less) than the intended glorification of the Chevy Tahoe. You have until Monday to have at it yourself. >> The good (or bad) news is that, as designed, these commercials have spread virally, as users share their creativity with friends. Unfortunately, most of them do not contain the mom, apple pie and Chevrolet message that might have been originally intended. >> http://www.contentmatters.info/content_matters/2006/04/chevys_viral_ma.html

Grassroots Marketing - Political Season Heating Up and Public Affairs Marketer Finds That Now Is The Time

Grass Roots Enterprises is leading the PAC in public affairs marketing, with some interesting accomplishments last year, including Viral, International, Podcasting, Persuasion Online Ad, Humor and Blog Ad. I guess it's time to start the "Interesting Political Marketing" blog category at Viralsphere leading into 2007. Oh, and since my Mother-in-law Marian Harris (www.marianforohio.com) is running for State Rep in Ohio, I could maybe try my hand at a thing or two. >> WASHINGTON, March 28 /U.S. Newswire/ -- Grassroots Enterprise, a firm specializing in building grassroots support for causes, products, and companies, today announced that it has won six of the highly coveted "Pollies," awards bestowed by the American Association of Political Consultants for excellence in political and public affairs communications. Equally impressive, Grassroots took the top prize awarded in a stunning 4 Internet categories, more than any other firm. >> http://releases.usnewswire.com/GetRelease.asp?id=63077