Snakes On A Plane - The Accidental Viral

OK, so there is actually something to say - in pre-release, this movie is a kind of tabula rasa on which people may say, think or create anything they please. Rob Thomas, writing for the Madison WI Capital Times, makes the observation: >> It's a phenomenon that also must have studio heads scratching their heads and wondering how it happened, how a film essentially created its own viral marketing campaign out of thin air, without New Line Cinema having to spend a dollar. And those same studio heads are probably trying to figure out how they can replicate it. But here's the wonderful, frustrating thing about such Internet brush fires like this: You can't start them deliberately. "Snakes" was an accident, something film fans discovered for themselves and figured out how to have a good time with, like an inside joke shared among friends. >> 'Snakes' cult hit before release http://www.madison.com/tct/entertainment/index.php?ntid=78820&ntpid=0