Facebook Releases P2P Advertising Platform

Facebook publicly released their new ad platform, based on the concept of fan-sumers – facebook users promote the brand (or their usage, purchases, satisfaction, etc , with the brand’s products) to each other.

This is the outline of the new platform: 1. Users endorse products or brands, 2. brand messaging (like an ad) gets included in the users’ feeds, and 3. friends can click to the brand’s facebook profile. It also includes analytics so the brand can see whats going on.

A good review:

http://tinyurl.com/344jed

(skip to the facebook section – the myspace section briefly discusses the new Myspace ad platform which is a more generic play around matching ads contextually with users profiles)

TechCrunch Live-blogged the announcement here (and there are many embedded links of interest as well):

http://www.techcrunch.com/2007/11/06/liveblogging-facebook-advertising-announcement/