Relationship Marketer Releases Hosted Viral Campaign Builder

Marketing service provider Responsewave released a hosted solution for quickly setting up and deploying viral campaigns focused on acquiring leads using friendly viral email tactics based on "recommendation principles" - complete with automatic incentive reward and utilization tracking. The company says: >> Responsewave’s viral marketing campaign builder enables the user to easily build, test and deploy viral marketing campaigns based on Responsewave’s recommendation marketing principles. Recommendation marketing is based on empowering people to recommend products or services to their friends. The recommendations can be motivated by putting in place an incentive scheme for successful recommendations. >> Read the press release: http://www.responsewave.com/index.cfm?id=2795