Well, here it is, the study we've all contemplated authoring - juxtaposing fastfood ad-agency images vs. the actual product - with the added irony of contextual text ads automatically selected by Google at the top of the page. Proof that Adwords text ads do indeed have a branding effect?
Link to the study here.
Thursday, April 19, 2007
Fastfood and Adsense Irony
Well, here it is, the study we've all contemplated authoring - juxtaposing fastfood ad-agency images vs. the actual product - with the added irony of contextual text ads automatically selected by Google at the top of the page. Proof that Adwords text ads do indeed have a branding effect?
Link to the study here.
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