New DMA Report Examines Mobile Marketing Offers and Results

The new DMA report is good news for SMS text-based mobile marketers, indicating that people recall and respond to SMS offers at a comparatively high rate. Here's a quick list of the most common business categories that sent mobile offers, according to the surveyed consumers:

• entertainment/music/video -- 44%
• food/beverage -- 21%
• telecommunications/mobile -- 21%
• beauty/personal care -- 15%
• automotive/transportation -- 12%
• business services -- 12%
• consumer electronics -- 12%
• financial services -- 12%
• vacation/travel -- 12%
• healthcare/pharmaceutical -- 7%
• real estate -- 7%

A nice summary of findings is posted at Colloquy.com, a collection of resources for Loyalty Marketers