New DMA Report Examines Mobile Marketing Offers and Results

The new DMA report is good news for SMS text-based mobile marketers, indicating that people recall and respond to SMS offers at a comparatively high rate. Here's a quick list of the most common business categories that sent mobile offers, according to the surveyed consumers:

• entertainment/music/video -- 44%
• food/beverage -- 21%
• telecommunications/mobile -- 21%
• beauty/personal care -- 15%
• automotive/transportation -- 12%
• business services -- 12%
• consumer electronics -- 12%
• financial services -- 12%
• vacation/travel -- 12%
• healthcare/pharmaceutical -- 7%
• real estate -- 7%

A nice summary of findings is posted at Colloquy.com, a collection of resources for Loyalty Marketers

SMS Coupon Company Gets Some Local Props

The local papers love this stuff - SMS coupons from a new Florida text messaging company. Read the article in the Seminole Voice online, here. The provider is called PlumReward

Yes in deed in fact,...

Yes in deed in fact, Jott is better in typing than I am by far. listen Powered by Jott

Jott is a Pretty Sweet Mobile Application

Have you tried Jott.com yet? Jott allows you to also set up links to other online applications so you can send info to them from your cell phone. The next post was published by calling Jott and speaking into my cell phone. Jott is better at typing than I am.